Site Audit · prepared by Sharp Method

What we found on bbqunited.com.

A plain-language read of where your site helps you grow and where it quietly holds you back, with the April 2027 World Cup in mind. This is yours to keep.

First, the good news

You've built something genuinely strong

The brand and the copy are excellent

The fire-orange identity, the Anton headlines, the championship voice ("nowhere else on earth", "$1,000,000"), and pages like the Expo are as good as anything in this category. This audit is about reach and conversion, not a redesign of who you are.

You already have a real content engine

"From the Fire" (recaps, features, creator profiles like Myron Mixon and Derek Wolf) is a true audience asset. It just isn't working as hard for you as it could (see below).
What's costing you

Five things the site isn't doing yet

1. Every page shares one title: "BBQ United"

Your homepage, Expo, World Cup, Pit and About pages all return the exact same browser title and description. Search engines can't tell them apart, so none of them can rank for what they're actually about (exhibitor packages, World Cup tickets, judges, and so on). This is the single highest-return fix available.

2. When fans share your links, they show up blank

There are no social preview tags (Open Graph / Twitter cards). So when a pitmaster or creator posts a BBQ United link on Instagram, Facebook or in a text, it appears as a plain blank box instead of a magazine-style preview. For a brand that grows through sharing, that is real reach left on the table, and it's quick to fix.

3. Google doesn't know a $1M event is coming to Las Vegas

The site has no structured data (schema). That means no eligibility for Google's event listings, no rich results for your articles, and a weaker understanding of BBQ United as an organization. For an events-and-media business, this is exactly the surface you should be winning.

4. The homepage doesn't open with your best foot forward

Your Expo page is full of spectacular imagery, but the homepage leads with plain text on a white background. First-time visitors meet the weakest version of the brand first, and it isn't immediately clear whether to join, buy tickets, or exhibit. We built a live concept of a stronger homepage (link below).

5. The site is hard for search engines and previews to read at all

The site renders entirely in the visitor's browser with no server-side version. Search crawlers and the tools that build social previews often see very little, which quietly limits everything above. Fixing the foundation makes all the other fixes compound.
See it, don't imagine it

We rebuilt your homepage as a concept

Same brand, same content, brought to life: the $1M World Cup and "join free" up front, your three worlds (the Pit, the Expo, From the Fire) made clear, and a foundation built to be found and shared.

View the live concept of your homepage →
Prepared by Sharp Method, with XO Marketing, June 2026. Findings based on a review of bbqunited.com captured 2026-06-16. This summary is yours regardless of whether we work together. A deeper competitive and technical deep-dive is available as a dedicated engagement.